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One 2012 post read: 'Tip for all black people if you pull ur pants up you can run from the police faster.'ĭespite two tearful apology videos, Lee was rightly dropped by every one one of her major sponsors and American retail giant Ulta pulled her debut makeup line. While Dragun and Zamora's were inexcusably ignorant (both later apologised), they were nothing on Lee's. Star's fans leapt to his defence, unearthing racist tweets by Lee, Dragun and Zamora. Gutierrez hit 'like', and sh*t well and truly hit the fan. Zamora then tweeted a now-deleted photo of the four (minus Star) with their middle fingers up and the caption 'B*tch is bitter because without him we're doing better'.

The former friends were regulars in one another's videos, but when Star stopped appearing on their channels, viewers suspected the other four had fallen out with him. With around 25 million subscribers between them, they seemed untouchable. It involved five of the US's biggest beauty influencer: Gutierrez, Jeffree Star, Nikita Dragun, Laura Lee and Gabriel Zamora. While minor scandals had been bubbling under the surface, 2018's 'dramageddon' changed everything. That's when I realised things had changed - it wasn't me in my bedroom any more, it had gotten much bigger than that.' It was such a crazy experience, I had to have security with me. 'There were hundreds of people chanting my name.

Cancel jeffree star order mac#

The first time Gutierrez truly grasped his newfound star power was two years later, when he visited Texas for a new MAC collection launch. Me? I found this world via MUA Kandee Johnson, whose tutorials provided me with much-needed escapism in my early twenties.īy the time Manny Gutierrez joined the site in 2014, the road to becoming a full-time YouTuber had not only been paved, but paved with 24-carat-gold. Nintendo turned her into a game, the BBC made a documentary about her and Barry M hired her to film tutorials, all eager to profit from her popularity. Her Geordie accent, relatable appearance and snoring pug made watching her recreate music-video looks like Leona Lewis's Bleeding Love, oddly comforting.īy her own admission, Luke was painfully shy with no friends, but online she transformed from Josie Grosie into Regina George (but nicer). One year later, the then 26-year-old Lauren Luke, AKA Panacea81, became the first YouTuber to break out of the platform's bubble.